This is just the cutest swim suit that I have seen in such a long time. It reminds me of the fluted ruffle swimsuits that I wore when I was a child. Bloomingdales.com may be getting an order from me in the very near future. I can not believe that it is Juicy Couture. I tend to shy away from that brand in fear of looking like I belong on an episode of Jersey Shore. But this one is right on the mark.